Moonpig raises £45m growth round to accelerate personalisation platform expansion

Moonpig Group has raised a £45 million growth capital round to fund the next phase of its personalisation platform strategy, with the investment earmarked primarily for AI-driven product generation capabilities and an international expansion of its gifting marketplace.

The round was led by a London-based growth equity fund with participation from two of Moonpig’s existing institutional investors. The valuation implied by the transaction was not disclosed, but sources familiar with the deal described it as representing a meaningful premium to the company’s previous fundraising round in 2023.

The Personalisation Strategy

Moonpig’s investment thesis centres on the commercial premium that genuine personalisation commands in the gifting market. Consumers who purchase personalised products — cards, gifts, and experiences tailored specifically to the recipient — demonstrate significantly higher repeat purchase rates, larger average order values, and higher Net Promoter Scores than those purchasing standard, non-personalised alternatives.

The new capital will fund the development of AI-assisted design tools that allow customers with no design skills to create genuinely personalised products in minutes rather than hours — reducing what has historically been the principal friction in personalisation-led commerce. Early testing of the AI design assistant, which launched in beta to a subset of Moonpig customers in Q4 2025, showed a 34% increase in personalised product adoption among users who were presented with the tool versus those using the standard product builder.