Investment, funding, and the money behind London business.
Growth is usually treated as an unambiguous good. It isn't — and the entrepreneurs who think most clearly about it tend to ask sharper questions than simply how fast to grow.
Rising costs are only part of the financial picture for London's small firms. Borrowing costs and cash flow timing are doing just as much damage, quietly, in the background.
Profit and cash are not the same thing, and confusing them is one of the most common reasons otherwise sound small businesses run into serious trouble.
