Marketing

Brand strategy, digital marketing, and growth tactics

Influencer Marketing Grows Up: How Brands Are Measuring Real ROI

royalnehal@gmail.com / January 25, 2024

Influencer marketing is maturing beyond vanity metrics — but measuring real ROI requires better attribution approaches and a rethinking of what commercial success actually looks like.

Marketing

The Death of the Cookie and the Dawn of First-Party Data Strategy

royalnehal@gmail.com / January 22, 2024

The end of third-party cookies is forcing commerce businesses to build genuine first-party data strategies — and those who act early will gain lasting competitive advantage.